The PBA will die a natural death. It is not generating income much like it did in the 70's. In fact, Solar Sports dropped the PBA without much warning. The PBA had to look for a new network to air its games. Luckily, Studio 23 came to the rescue and saved the PBA from total embarrassment.
One reason why I think the PBA is suffering from poor patronage is that Philippine basketball has deteriorated through the years. During the 60's and early 70's, the Philippines would emerge champion in the ABC. Now, the Philippines is at 9th despite the presence of Fil-Ams. Who in his right mind would want to watch a bunch of mediocre basketball players play for four hours ? The NBA and European league provide a much better watch. Even the leagues in China and Korea are more enjoyable to watch.
I also blame the "Americanization" of the PBA as a factor as well in its deterioration. Players and officials hardly talk in Pilipino that tend to alienate the typical Filipino basketball fan. The few players who are fluent in Pilipino, on the other hand, can hardly talk of anything substantial.
Lastly, the principles and values that the PBA has grown to uphold have become suspect. The PBA has resorted to cheating with the influx of Fil-shams just to generate interest to the league. More recently, the PBA has virtually stamped its approval to a player's philandering ways and absolute greed as he demanded a large amount of money for his signature on his annulment papers. It does not help the PBA as well that it awards it MVP award to the more popular player than the more hardworking and deserving player. Personally, I have experienced how it is to be hunted by a PBA governor after writing an article that advised the good governor to be more accommodating to fans. Then there is the Red Bull case where the PBA did not attend to the problem of non-payment of salaries. The poor players and coaching staff were left with no recourse but to just remain silent for fear of reprisals when complaints are publicly aired. In all these instances, the PBA could have acted virtuously and exhibited proper human values. Sadly, it did not. Is it any wonder then why the PBA is dying ?